Identify where you can optimize your performance now, understand where to build and invest in sales and marketing to drive results in the future, and structure and align your commercial organization and leadership to achieve key milestones.
Understand current performance and identify areas for improved marketing and sales productivity and efficiency.
Build a commercial organization with alignment that drives performance over time.
Better balancing customer quality and acquisition efficiency" should be "Drive a stronger balance between customer quality and acquisition efficiency to ensure better customers over time.
New products, new markets or new customer types. Create a framework to know which lever presents the best strategic path to growth and develop a plan to execute a successful go-to-market strategy.
Benchmark current performance against industry leaders and develop a sales compensation structure that incentivizes the right actions for right now.
Develop a deeper understanding of how to invest in sales and marketing in order to achieve revenue and business milestones over time.
The pitch is just the first step. Achieve better results in your fundraising efforts through enhanced data room collateral and stronger narratives and data around your growth performance.