As an emerging leader in the EdTech space, Emeritus recognized the potential to scale their business through an increased focus on the B2B side of their business. Organizational complexities across LOBs were suppressing attempts to ignite a B2C2B flywheel to drive optimal value extraction for the business. We worked in partnership with their B2C and B2B growth leadership to identify areas ripe for improved revenue generation and organizational alignment to drive meaningful business impact. 

As one of the fastest-growing and most exciting EdTechs, the business was looking to scale quickly and maintain their excellent marketing and sales efficiency. Macro-dynamic shifts in the educational landscape, a more challenging performance marketing environment due to new targeting limitations, and anticipated pressure on CVRs meant the leadership team was laser focused on maintaining healthy CAC:LTV ratios. We partnered to enhance the marketing organization structure, identify areas for more mature cross-functional performance collaboration, and programmatically optimize lead-to-revenue conversion. The results were stronger marketing efficiency, steady sales conversion, and a healthy CAC:LTVs.

This business was a legend in developer communities, but a quickly shifting landscape meant the business was closely examining their commercial strategy to ensure a balance between a healthy business and a thriving, developer-friendly platform. We served as an internal project manager and collaborated with industry leaders to understand investment needs in people and technology against anticipated revenue impact. We guided their executive team through strategy planning sessions to make smarter trade-offs between lines of business.

After a record-breaking $2B+ Series A valuation, this business was looking to ignite their growth machine. Marketing was in early stages of maturity and needed to develop a best-in-class growth muscle quickly. We engaged with the business to develop their marketing strategy, build their organization with key hires, and establish an executional roadmap for maturing their demand generation and marketing operations.